The Secrets to Creating a Great Slogan/Tagline

  The slogan or tagline of your business can be viewed as the frontlines of the marketing battle—it’s the first introduction, possibly the strongest factor in whether a consumer proceeds to find out more about your business. Strapped with such an influential task, your slogan must be more than good, it must be great! Sounds like a challenge? It can …

Common Reasons Projects Fail

  There is a surprising amount of research on this topic- business owners and experts-alike have a fascination with studying their failures, and rightfully so! It’s only failure if you do not learn from the mistakes, and develop practices to prevent them in the future… First of all, goals. If you do not expertly provide your team with a carefully …

Back to Basics: How to Get Your SEO Right

    The business gurus have spoken: 2016 will be the year marketing strategies go back to basics. The trend will sweep across industries and will encourage business, both big and small, to revamp their plans: cultivating, simplifying, and strengthening. Back to basics may mean simple, but it is more complex than meets the eye, that is, if you missed …

Building a Creative Team

With technology developing at a break neck speed, we now live in a fluctuating world of evolving job titles and concepts. Building a creative team in this day and age should be simple, with so many diverse types of business models, we are no longer looking for a cookie-cutter classic business type. In order to keep up, small business owners …

Promoting Healthy Competition

  Ah, the proverbial double-edged sword that is a competitive work place! Done right, a healthy competitive nature boost productivity, motivates team members and injects energy into a project. Done wrong, competition can breed jealousy, back stabbing and a “me myself and I” mentality that can disassemble a team faster than you can say, “GO!”. For sales to soar we …

Top 5 Reasons You Should Not Be Afraid of the Cloud

  Progress and change are inevitable, and when it comes to small businesses and the dreaded cloud, the time for change has arrived! Experts are now saying that past 2015, those who still fear the cloud are falling swiftly behind the times and will consequently start the slippery slope towards insignificance. Ouch, experts! Some of us are still wary (for …

Real Time Marketing

  Let’s start by defining what real time marketing is. Simply put, real-time marketing is based on current, ‘on-the-fly’ decision making, as opposed to traditional marketing strategies that are planned out long term and mostly in advance. This strategy is based on current, up to minute assessments of events, trends and feedback. It requires branded responses that are both relevant …

Secrets to Good Copywriting

  As small business owners, you utilize copy in many different ways. Whether in advertising or marketing, on websites or blogs, in emails, newsletters or brochures, your copy is a direct reflection of you as a business. Good copy does three things:    Engages the reader, Speaks your message in an intended voice and, Provokes a call to action. Creating provocative …

5 Ways to Get the Most Out of Employee Feedback

  It is not complicated- successful small businesses breed a culture in which employees feel valued and comfortable speaking up. If they feel valued and comfortable voicing opinions, they are more likely to offer honest, useful and intelligent feedback. That being said, all feedback will not necessarily be positive feedback, though as with any customer complaint, all feedback can be …