6 Sales Tips to Boost Your Confidence

  It’s official! Working in sales may be one of the toughest gigs around. The constant up and down roller coaster ride can be stressful and challenging, and puts a strain on resources and motivation. Keep confidence up by remembering these 6 key points: 1. Confidence is a state of mind. Belief in your abilities is one of your strongest …

Protecting Your Cash Flow

Cash flow refers to the balance available after allowing for all receipts and payments from your business. This includes, but is not limited to, rent, payroll, taxes, supplier invoices, loan payments, and asset purchases – the lot. Most of us know that managing and protecting cash flow as a small business owner is pivotal to long-term success. The inability to …

The Guide to Selling Online

Website built? Check. Social Media campaigns launched? Check. Marketing online? Check. So now what? Perhaps it’s time to take the next step, and begin selling online! Step 1: Be prepared. You need to select ecommerce software or a service to run your site. When considering your options, ask yourself, do you have the technical know-how to manage on your own? …

What Makes Your Business A Great Place to Work?

As with every other aspect of small business management, you want your business to be the best it can be in your field. Is your business currently a great place to work? Let’s explore how you can get there – it may not be perfect – but it can still be a great workplace environment! Step one – building a …

The Cheapest Way Is Not Always the Best Way

Ask yourself this question: Would you be cheap when considering doctors to perform your open heart surgery? Never! And for exactly the same reason this is the thinking that should apply to small business growth. Much like that failing heart, a small business will not survive if low cost is always the priority when it comes to decision making. Being …

Using Technology to Build a Great Loyalty Scheme

The key to loyalty is using digital technology to burrow into customers’ histories to ‘Surprise and Delight’ them” Hmm, are we encouraging stalking, you ask? YES! Stalk away! The more you know about your client, prospect, or audience, the more you can tailor your message, product or service to suit their needs. Isn’t that what these sales are about? Identifying …

Using Webinars to Promote Your Business

No matter how quick the pace, it seems keeping up with technological changes is one of the greatest challenges we face! Just as we get comfortable with one form, a new slew comes to town. It’s not essential to be an early adopter. The key is to select the tried and true methods that best fits with your business’s goals. …

Take Back Your Time by Building a Great Team

Embarking on the journey as a small business owner may often feel like a one-person job. By building the best team possible, you may start to alleviate that stress and free up some valuable time. Building the team can feel a bit like a game of Tetris- the key is to find how they all fit together to build the …

Who is Influencing Your Customers? – How to Listen on Social Media

We’ve heard it before – listening and hearing are two very different things. If you are one of the growing number of businesses that are utilizing the advantages of social media, you should appreciate that it is vital to listen to your customers, actively hear what they are saying and then act upon it. Without any one of these three …