Implementing the Most Effective Social Media Marketing Techniques

  We have come a long way since the days of door-to-door marketing. Heck, we have come a long way since the golden age of radio and then television advertising! The driving force behind this constant evolution is simple: technology. Safe to say, evolving technology is not a trend. Inherently fluctuating, we must be fluid, flexible, and ready to accept …

6 Tips for Managing People Who Are Smarter Than You

Let’s start by defining what real time marketing is. Simply put, real-time marketing is based on current, ‘on-the-fly’ decision making, as opposed to traditional marketing strategies that are planned out long term and mostly in advance. This strategy is based on current, up to minute assessments of events, trends and feedback. It requires branded responses that are both relevant and …

Monitoring Online Mentions

  You’ve just launched online – a major undertaking – a new website, revamped social media, updated, content-driven platforms in a shiny and gloriously expensive package. Now you have to invest in monitoring what’s being said about it all? Why, you ask? It takes time, effort and an elaborate strategy to build a solid company reputation but everything you’ve worked …

The Guide to Selling Online

Website built? Check. Social Media campaigns launched? Check. Marketing online? Check. So now what? Perhaps it’s time to take the next step, and begin selling online! Step 1: Be prepared. You need to select ecommerce software or a service to run your site. When considering your options, ask yourself, do you have the technical know-how to manage on your own? …

How to Build Your Personal Brand

Building a business brand is necessary as you develop and grow your business, but have you considered your own personal brand? It is a must in the digital world, making it imperative to ask these questions: What are you associated with? What do you stand for? What do you represent? With the answers to these questions you can build your …

Who is Influencing Your Customers? – How to Listen on Social Media

We’ve heard it before – listening and hearing are two very different things. If you are one of the growing number of businesses that are utilizing the advantages of social media, you should appreciate that it is vital to listen to your customers, actively hear what they are saying and then act upon it. Without any one of these three …

Social Media Marketing

Small business owners are always asking, “How do I know which social media channel to use?” and more often than not, they are not receiving the right answers. They sign up for Facebook and make a few lackluster posts here and there, sign up for Twitter and start to follow other users listlessly with no real strategy. They see no …

Social Networking – How To Boost Your Online Profile

There are countless books, seminars and even apps that are designed to combat the seemingly daunting tasks of online profiling. Creating an effective online presence has pushed well past fleeting trend status-it is now fast becoming a vital small-business strategy.

Extending Your Reach: eMarketing

eMarketing should form an integral part of almost any companys’ marketing strategy. It’s very useful for start-up or small businesses because it can be relatively inexpensive.