Real Time Marketing

  Let’s start by defining what real time marketing is. Simply put, real-time marketing is based on current, ‘on-the-fly’ decision making, as opposed to traditional marketing strategies that are planned out long term and mostly in advance. This strategy is based on current, up to minute assessments of events, trends and feedback. It requires branded responses that are both relevant …

Things to Consider When Taking Your Business to the Next Level

Stuck in a rut, feeling burnt out, lacking motivation? These may be early signs that it’s time to take things up a notch. Accepting these symptoms as the norm can mean falling behind and is a risk most small business owners cannot afford to take in a saturated and hypercompetitive market. There are many strategies that have proven effective when …

What Makes Your Business A Great Place to Work?

As with every other aspect of small business management, you want your business to be the best it can be in your field. Is your business currently a great place to work? Let’s explore how you can get there – it may not be perfect – but it can still be a great workplace environment! Step one – building a …

Keep it Simple! Marketing for Marketing Dummies

Marketing- again? Harping away at the concept is just not enough for some people. Change is big, scary and time consuming. What small business owner has the time or energy for that?

Leading By Example – How To Be A Better Leader

Everywhere we look; it appears that the most conventional ideas of a leader are shifting. In small businesses we are now seeing a very different model of leadership flourish.

Customer Service, Awesome Service

Don’t just boast about your awesome customer service- create a system and take the steps to really mean it.

Are You Driving Your Business Or Is It Driving You?

The New Year is always a good time for reflection. We touched on this point in last month’s newsletter. It’s often a time when we look back and wonder where the time went.

A Website That Works

Small business owners often find themselves discouraged with their websites and their inability to attract a large amount of clientele. There are two main things to remember when creating your website: to attract and engage. Without both of these features working for you, your site will not be working to your advantage.

Seminar: 44 Ways to Turn Great Ideas Into Action

Date: 2011-07-21 Time: 08:00 – 12:00 Location: Rochester office As Business Therapists, we’ve worked with owners of many different types of businesses and helped them achieve their goals. Every proprietor, regardless of the size or type of their business, shares goals that are very much the same: * Attract and retain customers * Increase the profitability of the business * …