Step-By-Step Guide on How to Run an Effective Marketing Campaign

  Let’s clarify- with all the tongue-wagging regarding marketing best practices, what we mean to examine here is a campaign, as opposed to a strategy. Need further clarification? Marketing strategy: one instance of how you intend to promote a product, service, upgrade, etc. Marketing campaign: the overall encompassed, multi-leveled roll out intending to positively promote your business itself, as made …

Real Time Marketing

  Let’s start by defining what real time marketing is. Simply put, real-time marketing is based on current, ‘on-the-fly’ decision making, as opposed to traditional marketing strategies that are planned out long term and mostly in advance. This strategy is based on current, up to minute assessments of events, trends and feedback. It requires branded responses that are both relevant …

Strategy – The Key to Your Success

  Endeavoring to succeed in a small business is much like taking on a massive road trip. Having a map (in our case, a business plan) is a must. It will provide a route and will offer a big-picture view at where you want to go and how you will get there. Along the way, you will encounter the unexpected; …

Beef Up Your Bottom Line

In the busy day-to-day operations of running a small business, actively working to boost profits can take a back seat to other management functions. Crunching numbers to make payroll, clear accounts and stay on top of the line is hard enough! But ignoring the importance of the bottom line is perilous to a small business. Commit to investing in beefing …

6 Strategies to Reach Your Goals

Setting goals is the best way to ensure progress, stick to deadlines and ultimately, to tangibly quantify success. But it is important to take on strategic methods when setting goals, and to stick to SMART goal planning. What are SMART goals? They are Specific, Measurable, Attainable, Relevant, and Time-bound. Each time you lay out a goal, evaluate it for these …

Secrets to Success – The Five P’s

  A lot of businesses position their marketing around what is known as the “Four P’s”: product, price, positioning and promotion. While sound advice, this strategy is missing a fifth, and vital, element: people! Without a direct focus on all FIVE of these areas, any business, even with a foolproof idea, can struggle. Let’s simplify this strategy, starting with the …

How To Negotiate Like A Pro

For some people, negotiating comes as second nature. The rest of us need to carefully study and learn negotiation strategies to be sure we don’t end up on the losing end of business deals.

Don’t Let Emotions Drive Your Investment Decisions

Remember August 8, 2011? That’s the day the Dow Jones Industrial Average fell more than 600 points after the first-ever Standard & Poor’s downgrade of U.S. debt. The Dow’s one-day drop was its biggest point loss in a single day since December 1, 2008, and the sixth biggest point drop in its history.

Tools For Monitoring Your Business Performance

Key Performance Indicators have long been regarded as vital for business success. But with so many to choose from, which ones are best for your business? Key Performance Indicators (or KPI’s) are specific measurements of various parts of your business activity. They are used to check performance against targets or as benchmarks or to monitor trends. On their own they yield limited information, but as a comparison they can instantly identify areas in need of improvement allowing management to focus ON the parts of their business that will contribute most to success.

Don’t Be Everything To Everyone

In order to thrive it is not enough to survive but grow. But a growth strategy doesn’t necessarily have to be a high risk strategy. Too many firm owners embark on an unnecessarily dangerous journey by trying to be everything to everyone.