5 Website Mistakes Small Businesses Should Avoid

“Your website is your opportunity to showcase the value of working with your business, as an employee or as a customer. It also allows for you to project your product offerings and messaging exactly as you wish them to be seen.” Eek, sounds important! It is important, and it’s worth the investment to build up a website that represents your …

Healthy Wealth

“…Society has drummed into our heads that wanting wealth is a bad thing, one that will drive you to behave in ways that are unethical, corrupt and morally bankrupt.” The appeal of being a small business owner is usually twofold: being your own boss, and making lots of money…no? Okay, there may be other factors here and there, but when …

IRS Issues Rules On Recognizing Same-Sex Marriages

Married same-sex couples will be treated for federal tax purposes just like opposite-sex couples, according to a recent IRS announcement. Same-sex couples who were married in a jurisdiction, domestic or foreign, that recognized their marriage as legal will be treated as married for federal tax purposes even if they live in a state that does not recognize same-sex marriages as …

Buying a Brand: Franchising

In the aftermath of global downsizing, many out of work or dissatisfied employees are considering franchising. But what do these folks know about running a successful business? In fact, the best candidates for franchising are proven, successful small business owners ready to expand or take on a new challenge. Firstly, there are two main kinds of franchising to consider – …

Give your Business a Financial Facelift

  “Boiled down to the essentials, financial (or fiscal) planning is about two things – accumulating wealth and protecting it”. Don’t feel like these two simple things are happening? Then it is probably time to consider a financial facelift. Like its surgical equivalent, a financial facelift entails a quick nip and tuck procedure. The end result is a more streamlined, …

Employer Health Insurance Mandate Delayed For One Year

The health care reform law passed in 2010 included a provision that would require employers of 50 or more full-time employees to provide affordable health insurance to their workers or face steep penalties.

Secrets to Success – The Five P’s

  A lot of businesses position their marketing around what is known as the “Four P’s”: product, price, positioning and promotion. While sound advice, this strategy is missing a fifth, and vital, element: people! Without a direct focus on all FIVE of these areas, any business, even with a foolproof idea, can struggle. Let’s simplify this strategy, starting with the …