Secrets to Success – The Five P’s

  A lot of businesses position their marketing around what is known as the “Four P’s”: product, price, positioning and promotion. While sound advice, this strategy is missing a fifth, and vital, element: people! Without a direct focus on all FIVE of these areas, any business, even with a foolproof idea, can struggle. Let’s simplify this strategy, starting with the …

Social Networking – How To Boost Your Online Profile

There are countless books, seminars and even apps that are designed to combat the seemingly daunting tasks of online profiling. Creating an effective online presence has pushed well past fleeting trend status-it is now fast becoming a vital small-business strategy.

An Entrepreneur’s Reading List – Book Suggestions To Help You Get To The Top

In a fast changing and challenging business world never underestimate the value of a continuing education. Often our success is based on setting goals, implementing the necessary strategies, achieving those goals and then setting some more.