Back to Basics: How to Get Your SEO Right

    The business gurus have spoken: 2016 will be the year marketing strategies go back to basics. The trend will sweep across industries and will encourage business, both big and small, to revamp their plans: cultivating, simplifying, and strengthening. Back to basics may mean simple, but it is more complex than meets the eye, that is, if you missed …

Secrets to Good Copywriting

  As small business owners, you utilize copy in many different ways. Whether in advertising or marketing, on websites or blogs, in emails, newsletters or brochures, your copy is a direct reflection of you as a business. Good copy does three things:    Engages the reader, Speaks your message in an intended voice and, Provokes a call to action. Creating provocative …

The Guide to Selling Online

Website built? Check. Social Media campaigns launched? Check. Marketing online? Check. So now what? Perhaps it’s time to take the next step, and begin selling online! Step 1: Be prepared. You need to select ecommerce software or a service to run your site. When considering your options, ask yourself, do you have the technical know-how to manage on your own? …

Driving Traffic To Your Website

Committing to an effective website is a vital marketing strategy, however once the site has launched the battle has only just begun.

Roaming Without Ruination- Skype

Running a successful business means learning how to do things better, faster and cheaper than the competition. Today, that sort of dedication requires consistency, whenever and wherever you are.

Expand Your Client Base

If you want to expand your client base, a good place to start is by asking yourself if your marketing is clear, sound and persuasive. Does your marketing convince skeptical clients that your service is the one for the job? If not, it may not be working to your advantage.

Make Sure You are Contactable

Ever tried to get hold of a firm but can’t find its phone number on its website? Or tried to look it up in a business directory and it’s not there? It’s frustrating and makes you wonder how much the owners want to speak to their clients.

The Extra Edge On SEO For The Small Business Website

How is your small business site or product going to be found when the indexed web contains almost 15 billion pages, according to www.worldwidewebsize.com? Here are a few insider tidbits on SEO (search engine optimization) for your small business website.

Selecting The Right Web Solution

The online market these days is as valuable and important as the physical marketplace you do business in so when it comes to creating a website it’s worth investing the same commitment of time, money and resources that you put into the physical set up of your premises, or selecting essential tools and equipment for the business.