What makes an effective team?

  It’s possible that at one point in time, your business was a one-person show. Though growth and expansion inevitably leads to the building a team, the team that becomes the lifeblood of your humbly built operation. An effective team is like an orchestra- many different instruments, many different players, one piece of music. The success of the song depends …

Tips to Become a Better Negotiator

“Negotiation means getting the best of your opponent.” –Marvin Gaye We do it all day, every day at home, at work, in our heads – negotiating is an inherent part of our lives. So who wouldn’t want to become better at such an integral skill? First off, let’s be clear. Negotiation does not equal confrontation. Many people prefer to avoid …

Cracking the Code – How SEO Can Boost Your Business

With the global understanding that web-presence is no longer optional, small businesses everywhere are left to, once again, compete with the big boys and tackle the immense task of boosting search engine rankings. Despite what feels like monumental efforts, are you still falling short of that number 1 Google ranking? We can help… As many experts point out, this saturation …

Finding Your Perfect Client – Creating a Client Profile

How would you like to know EXACTLY what to say in your marketing messaging? To know EXACTLY what brand identity you need? That’s right, you are getting the point – being EXACT is the key to drawing in the perfect client. How can you be more exact? Create a client profile, of course! Before you begin the search, set up …

The Guide to Selling Online

Website built? Check. Social Media campaigns launched? Check. Marketing online? Check. So now what? Perhaps it’s time to take the next step, and begin selling online! Step 1: Be prepared. You need to select ecommerce software or a service to run your site. When considering your options, ask yourself, do you have the technical know-how to manage on your own? …

What Makes Your Business A Great Place to Work?

As with every other aspect of small business management, you want your business to be the best it can be in your field. Is your business currently a great place to work? Let’s explore how you can get there – it may not be perfect – but it can still be a great workplace environment! Step one – building a …

How to Build Your Personal Brand

Building a business brand is necessary as you develop and grow your business, but have you considered your own personal brand? It is a must in the digital world, making it imperative to ask these questions: What are you associated with? What do you stand for? What do you represent? With the answers to these questions you can build your …

3 Tips to Improving “Your Work/Life” Balance

It sounds clear and actually quite simple – balancing work life and personal life should be something everyone is capable of doing, right? In reality, the work-life balance is an intense and personal process, one that each business owner must define in their own life. Even when considering the personal nature of the work-life balance, there are some general tips …

4 Steps to Writing a Great eBook

We are all coming to terms with the hype on in-depth content and the importance it holds in driving your business’ web reputation. A useful way of achieving this is by way of the eBook. The perceived complications and expense of publishing hard copy has practically made this traditional medium obsolete. Today it has never been easier to wax philosophical …

Secrets to Keep Your Business Looking Good

Just as business health should never be neglected, it is equally important to present a tight, clean and stream-lined look to your customers. We tend to be attracted to order and cleanliness, and will usually choose the business that seems to have it together on the outside, regardless of their internal situation. Presenting a well-cultivated persona, both online and in …