Keeping Track of Your Business

While bringing in new clients, developing marketing strategies and managing accounts are all sound and necessary practices for a small business, they do not, in themselves, ensure the overall health of your business. Monitoring progress throughout your business is like attaching a pace-maker. It aims to provide a steady and rhythmic pace for the business to follow in order to …

How to Build a “Client Journey Map”

So what the heck is a client journey map? It is a way of documenting the total client experience across all contact points of your business on their path to a sale. How are clients interacting with you and where are the gaps? Analyzing your business in this way is important because it helps you improve your client’s experience by …

Using Webinars to Promote Your Business

No matter how quick the pace, it seems keeping up with technological changes is one of the greatest challenges we face! Just as we get comfortable with one form, a new slew comes to town. It’s not essential to be an early adopter. The key is to select the tried and true methods that best fits with your business’s goals. …

Take Back Your Time by Building a Great Team

Embarking on the journey as a small business owner may often feel like a one-person job. By building the best team possible, you may start to alleviate that stress and free up some valuable time. Building the team can feel a bit like a game of Tetris- the key is to find how they all fit together to build the …

Who is Influencing Your Customers? – How to Listen on Social Media

We’ve heard it before – listening and hearing are two very different things. If you are one of the growing number of businesses that are utilizing the advantages of social media, you should appreciate that it is vital to listen to your customers, actively hear what they are saying and then act upon it. Without any one of these three …

Many Hands Make Light Work – The Value of Mentoring

Small business owners run a perpetual to-do list, constantly checking things off and adding more just as fast. In doing what needs to be done in order to keep the business afloat, self-development and improvement can be overlooked. Choosing a mentor is the best way to ensure that you continue to grow, learn and progress along with your business. The …

Ways to Use Google to Build Business

Want to find out what the biggest sea mammal is? Google it, they say. The notorious go-to for seekers of information, gleaned through the vast world of online information, Google is a household name. But how much do you know about their small business support systems? Recently Google hosted “Get Your Business Online Week” (just Google it), aimed at encouraging …

Bank Shopping for a Small Business

Where and how a small business owner chooses to manage their money can play an important part in the overall success of the company. So often, entrepreneurs disregard the importance of shopping around for the right bank for the business and end up paying for it in the long run. Understanding what services your business requires is part of Small …

Leadership Styles – How to Make the Most of Them

Being an effective operations manager does not always translate into being a great leader, a common misconception in small business management. Leadership is about creating and communicating a vision, inspiring others, teaching others and promoting a positive business model. Operational details are one thing; human nature is a whole different ball game. A great boss inherently represents both sides of …

Recognizing an Opportunity

The saying “timing is everything” could not be more apt than when it comes to small business management. Timing and opportunity are often what segregate successful businesses from those that flounder. A true entrepreneurial spirit is rooted in this belief. “Stay active in the industry and up-to-date with the technology.” Opportunity does not come dressed in a pretty package with …