Stuck in a rut, feeling burnt out, lacking motivation? These may be early signs that it’s time to take things up a notch.
Accepting these symptoms as the norm can mean falling behind and is a risk most small business owners cannot afford to take in a saturated and hypercompetitive market.
There are many strategies that have proven effective when it comes to growing your business. Take note of some of these tried and true tactics:
1. Reenergize, revitalize and reset. Apply this to all aspects of the business and allow for creativity and innovation to be reborn.
2. Mix it up, team wise. Reinvent your common collaborations, try new things, and take measured and informed risks. Without risk, there is no reward!
3. Take stock – accept failures and retackle at a new angle. Failure is simply an invitation to once again attempt success.
Once you have settled these base level issues, start the climb and begin the push upward.
At this point, reconsider your selling strategies. This is where you can sink your teeth into new directions that will actually provide tangible results, propelling you forward; result driven revamping.
Analyze your USP (unique selling proposition) in the current market. This may now be different from when you started.
Stay ahead of the curve, be innovative, again- take risks. Attend seminars and workshops, watch webinars, scour the web for new trends and be the first in your network to implement them.
In order to climb to a new level, restructuring your marketing strategy is a must. Ensure you have a budget and cash flow forecast to support your strategies.
Don’t forget to alter your mindset, amidst all the other changes. It is one thing to be prepared on paper, but quite another to be mentally equipped for what is to come.
Consider growth to be like opening a second business- you will once again be strapped for cash and time and need to put your nose to the grindstone. Be ready, take those measured risks and prepare for (another) exciting ride!